Here I present to you some advice to optimize your Search; they can be very easy to follow if you plan them since the beginning of your Public Site design, using SharePoint off course.
Semantic Code. It’s very important to use the correct HTML elements, for example, in headers, use
to . Use the “list” element if you need to group information on a list: organized disorganized or defined lists.
Take advantage of the benefits that the SharePoint image libraries can offer. For better SEO it’s important to use the ALT and TITLE attributes on the site’s images. This is something SharePoint provide you with on its "Picture Libraries".
Keyword Density. You can check this solution on Mtelligent. Mtelligent allows you to add properties like Meta Keywords and Meta Description to SharePoint pages. It’s very important that all the words added to the “keywords” actually exist on your website. Bad use or property abuse are punished by Search engines, especially Google, so be careful!
Descriptive text on links. Try to use a clear description on your links, use the TITLE and Tooltip attributes, SharePoint provides a very useful Web part to accomplish this ("Summary Link Web Part"). As shown on the image below, you only have to fill in the attribute fields and you are set.
Friendly URLs. Make sure your site URL addresses describe themselves, avoid code or meaningless identifiers. There is a great solution on CodePlex, you install it on your site and it allows you to change your blog post’s URLs to make them more descriptive.
There are many other features you can implement with SharePoint: • Use of a robots file.
• Workflow to update your sitemap
• Sites and Subsites in SharePoint. This is a great way to organize your site content, and search engines seem to like it.
At last, I’ll like to mention some of the practices you have to AVOID when planning and building your web site in SharePoint: 1. Avoid naming the site’s pages (page title) with the core functionality (ex.: Home-Home).Try using keywords.
2. Avoid adding just one keyword repeatedly all over your site, if you do this search engines could discard your page for being “suspicious”
3. Don’t use hidden fields with keywords visible to the search engine but not to the user.
4. Use temporary redirects.
5. Don’t use styles, nor “on line” javascript, it’s better to refer to them in a separate file.
I hope you find this information very useful when creating your site.
- disorganized
- or defined lists
- .
Take advantage of the benefits that the SharePoint image libraries can offer. For better SEO it’s important to use the ALT and TITLE attributes on the site’s images. This is something SharePoint provide you with on its "Picture Libraries".
Keyword Density. You can check this solution on Mtelligent. Mtelligent allows you to add properties like Meta Keywords and Meta Description to SharePoint pages. It’s very important that all the words added to the “keywords” actually exist on your website. Bad use or property abuse are punished by Search engines, especially Google, so be careful!
Descriptive text on links. Try to use a clear description on your links, use the TITLE and Tooltip attributes, SharePoint provides a very useful Web part to accomplish this ("Summary Link Web Part"). As shown on the image below, you only have to fill in the attribute fields and you are set.
Friendly URLs. Make sure your site URL addresses describe themselves, avoid code or meaningless identifiers. There is a great solution on CodePlex, you install it on your site and it allows you to change your blog post’s URLs to make them more descriptive.
There are many other features you can implement with SharePoint:
• Use of a robots file.
• Workflow to update your sitemap
• Sites and Subsites in SharePoint. This is a great way to organize your site content, and search engines seem to like it.
• Workflow to update your sitemap
• Sites and Subsites in SharePoint. This is a great way to organize your site content, and search engines seem to like it.
At last, I’ll like to mention some of the practices you have to AVOID when planning and building your web site in SharePoint:
1. Avoid naming the site’s pages (page title) with the core functionality (ex.: Home-Home).Try using keywords.
2. Avoid adding just one keyword repeatedly all over your site, if you do this search engines could discard your page for being “suspicious”
3. Don’t use hidden fields with keywords visible to the search engine but not to the user.
4. Use temporary redirects.
5. Don’t use styles, nor “on line” javascript, it’s better to refer to them in a separate file.
2. Avoid adding just one keyword repeatedly all over your site, if you do this search engines could discard your page for being “suspicious”
3. Don’t use hidden fields with keywords visible to the search engine but not to the user.
4. Use temporary redirects.
5. Don’t use styles, nor “on line” javascript, it’s better to refer to them in a separate file.
I hope you find this information very useful when creating your site.
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