What is SEO? - Marketing while you sleep

A long time ago, before Internet and Social Media, companies used Marketing tools that now seem a little obsolete.

Today not only people, but companies, take advantage of Social Media's benefits to market their products or services. Facebook, Twitter, Myspace, Linked in, Blogging, and Interactive websites are just a few examples of Social Media tools your company can use to get ahead in the brand race.

One of the most important things you have to do is try to make your site SEO friendly as much as you can.

SEO is a kind of marketing in which you can get new businesses and clients even when you’re asleep.
Let’s talk about something you can do to improve your Search Engine Optimization (SEO)
First you have to decide what you’re going to talk about and what is people looking for. Google has the tools to help you find the perfect keywords for your site like Adwords keyword tool and Search based keyword tool. Adwords keyword tool can show you the search volumes of past months; also if you’re interested in buying adwords it shows you the number of advertisers per keyword. Search based keyword tool analyzes your site and compares it with the words people is looking for in search engines.

Google Analytics is a great analysis tool; it helps you see what people think your site for free. All these tools can be very helpful to measure your Site’s traffic.

Here are some of the best practices to follow that’ll help you improve your SEO.

1. Tags of Page Title. Always use a representative titles
2. Tags in headers and subtitles. Use these powerful tags to apply significant keywords
3. Page content. Make sure to have keywords in your first paragraph, and also update your content frequently.
4. Highlight keywords. Try always to bold or highlight your important words.
5. Captions for images and pictures. Always use the Alt tag
6. Keywords. Use keywords in your files, pages and images. On your action links, avoid just saying “click here” try doing something more creative.
7. Navigation Breadcrumb. Breadcrumbs are not only useful for your site visitors to know where they are, but they help Search Engines navigate your site.
8. Description Metatag. Google uses the content of this tag on its search results. You can use your content to create a minimized site summary.
9. Keyword Metatag. You can pick ten of your keywords and put them in this metatag.
10. Sitemaps. You can use an html version to your site and create an xml version for Google. Also make sure to add a link to your html sitemap from your “Error 404” page, this will help lost visitors and search engines find their path.
11. Blogs. Google and other search engines like sites that frequently update their content, so always try to add new posts to your Blog, to keep it updated.
We have control of the situations and tools mentioned above, but what happens with the rest of the Internet? Search Engines give a lot of weight when your site’s link is included in other sites, to accomplish this you can comment on other people’s blogs and add your site link, you can also reference other sites, so they could do the same, and it’s very recommended that you choose pages with good reputation and good traffic.

All these tips together would help you get a better SEO. In posts to come I’ll tell you more secrets about how to use the Web for your company’s marketing success.